Ladbrokes

The Ladbrokes brand is synonymous with betting and gaming. Today the company employs over 15,000 people in eight countries, making it the world’s largest fixed-odds betting company. In retail, Ladbrokes is the leading bookmaker in the UK, Ireland and Belgium. It is a world-leader in remote betting, offering thousands of betting markets every day over the telephone, while over 600,000 active customers bet through Ladbrokes’ world-leading internet application every day.

Ladbrokes Italy

In Italy, Ladbrokes has been active since 2006, when it launched its first shops in Turin. Today, Ladbrokes is a widely represented and recognised brand, operating in almost 140 locations throughout Italy.

Pre-existing situation & UTCFS’s role

Ladbrokes Italy was looking for a security partner, able to provide a standardised solution for its betting shops. The specific need for security consisted of efficient, easy to manage video surveillance and intrusion detection systems. UTCFS proposed its solution to the local Ladbrokes security managers in both English and Italian. Although the account was local in scope, this globally conscious approach was greatly appreciated by Ladbrokes Italy.

UTCFS’s solution

UTCFS has provided Ladbrokes Italy with a solution that meets both their specific intrusion detection and video surveillance requirements. Regarding intrusion detection, each of the store locations has been provided with at least one ATS Master control panel, which manages all inputs from detectors and outputs to sirens. Additionally these panels directly communicate with central monitoring stations. Video surveillance is covered by UTCFS’s Digia II DVR. Every store is equipped with this digital recorder, enabling security personnel to easily retrieve video footage when needed. The UTCFS solution is currently installed at more than 70 Ladbrokes locations throughout Italy with more to follow as Ladbrokes continues to expand. Looking to the future, UTCFS’s solution offers the opportunity to integrate the security system management for all of Ladbrokes’ sites via UTCFS’s Alliance software package, which provides security staff with an easy to use, integrated approach to a large scale security system.